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Allyson Jacobsen, MBA

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Marketing Executive | Product Marketing | Go-to-Market | Demand Generation | Transformation and innovation leader | Med Devices & MedTech | Advisor & Mentor| Cloud & AI | Speaker | Communicator

Branding & Strategy

GTM Results

  • Increased annual pipeline $2M in 12 months

  • Developed top of funnel strategy including social with a 33% conversion rate

  • Expedited time to market by 32 Days, and improved reach by 300%

  • Improved campaign effectiveness by 72% leveraging data analytics

  • Launched and marketed over 100 AI algorithms and applications

  • Successfully Marketed in over 22 countries

  • Increased ARR by $100M by optimizing pricing models

  • Increased customer lifetime value (LTV) by $25% over 18 months

  • Improved Campaign conversion rates by 33% through enhanced followup and disposition

  • Increased inbound leads by over 500% and increased revenue goals by 22% over 18 months

  • Transformed, Launched, and Enhanced over 30 brands into enhanced performance

Brand Gallery

Experienced in Building, Transforming, and Launching

strategic brand initiatives

Product & Go-to-Market

Throughout my career, I’ve led the successful launch of cloud-based and hybrid platforms, driving the commercialization of hundreds of AI and non-AI medical solutions across diverse clinical and operational domains. I’ve built and scaled comprehensive partner ecosystems and digital marketplaces to extend solution reach and deliver value across healthcare and life sciences. My go-to-market strategies have included transforming pricing and packaging models to align with evolving buyer expectations, while integrating both digital and traditional marketing channels with robust sales enablement programs. These efforts have consistently accelerated growth, expanded market adoption, and significantly increased annual recurring revenue (ARR).

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Cloud & Hybrid Platforms
AI & Non-AI Medical Solutions
Ecosystems Marketplaces
Digital & Traditional Launch & Growth
Demand Generation

Demand Generation & Conversion

Buyer's Journey

Understanding where the buyer is in their maturity and buying cycle helps map content, messaging, and the personalization needed to build trust with the prospect.

Sample Buyer's Journey

Sample Conversation Map

Sample Persona Book

Marketing Technology Architecture

Integrating and Connection your Marketing, Sales, and Customer Service technologies into one architecture improves business performance based on data-driven intelligence.

Sample AI Enabling Tech Stack

Process Mapping

Digital Demand Generation

Drive higher quality leads with rich content, web optimization, personalization, SEO, media, search, affiliate, and growth marketing

Previous Keynote on AI & Automation for Demand Generation

Understanding and Mapping the end-to-end digital marketing process helps not only identify gaps that need to be closed, but the content & technologies needed to improve engagement and results.

Sample Campaign Process Map

Conversion Optimization

By combining data-driven insights with user-centered design, I develop and execute strategies that increase engagement, streamline user journeys, and boost conversion rates—ensuring marketing efforts translate into measurable growth.

Data Driven Decision Making

Get closer to your clients than ever before, with integrated technologies, and decision engines that use correlated data for the most accurate personalization across your Marketing, Sales, Finance, and Customer Service systems of record.

Data Driven Marketing Article

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Allyson has a managerial style that should be taught in classrooms.  She is equal parts leader and counselor both firm and affirming

Hera Donaldo
Previous Employee

Testimonials

Allyson has the ability to see the big picture and has built strong strategic initiatives consistently under an aggressive plan

Stephanie Rios
Agency CEO

Allyson leverages every asset at her disposal and strategically & flawlessly delivers.  She truly brings the whole picture to the table.

Ira Horowitz
C-Level Previous Manager

Papers, Articles and Podcasts
Read and Listen to personal thought leadership

Awards

5 Gold Quill IABC Awards for Applied Intelligence, Beyond Imaging, The Future of X-Ray, and Make Time Mammo campaigns

Ragan Video, Visual, and Virtual Award for the VaxTheNation Campaign
CONTACT
LET'S WORK TOGETHER

Whether you're looking to collaborate, explore recruitment opportunities, book a speaking engagement, or simply discuss marketing, AI, or innovation in healthcare, I’d love to hear from you. Fill out the form below and I’ll be in touch soon.

allyson.jacobsen@gmail.com

Tel: 512.417.3510

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